How to Find a Balance Between Print Marketing and Digital Marketing
Nowadays, there’s no escaping the need to engage in digital marketing tactics to reach your target audience. However, it’s important to balance this with traditional, print-based marketing as well.
This can be achieved through printing and handing out flyers, brochures, and a variety of other materials. Let’s take a look at how to position your print marketing as a valuable tool while still acknowledging the role of digital marketing.
Tangible And Trustworthy Vs. Digital Overload
Traditional print marketing, whether it’s through brochures, flyers, site signage, or posters, provides a physical presence that can never be replaced. Consumers like to have something they can hold on to, which increases recall and engagement.
Digital ads cannot compete with this, as they are often fleeting, easily ignored, or blocked. Additionally, there is often an overwhelming quantity of digital marketing, causing messages to get lost in the mix.
Less Competition
Digital channels are increasingly being flooded by businesses of all kinds, bombarding people’s inboxes with promotional emails and saturating social media with ads.
However, a well-designed flyer or poster can stand out because fewer brands are investing in them. Print marketing can help you avoid getting lost in the overwhelming noise prevalent online.
A Longer Shelf Life
Digital ads are fleeting and can disappear with a click. However, print materials often remain in homes and offices for days, weeks, or even months. With a well-placed flyer or business card, you can continuously reinforce brand awareness in a way that digital marketing simply cannot achieve.
Targeted Local Engagement
Digital marketing is effective at reaching far and wide. However, print marketing can be more effective at targeting specific geographic areas. Distributing flyers within a suburb or putting up posters in key locations can create a direct connection with nearby consumers.
This is highly effective if you wish to focus your marketing efforts on a specific community. Although digital ads can be geo-targeted, they lack the physical reinforcement that print can provide in a localised setting.
Rather than being in competition, print and digital marketing can and should complement one another if used correctly. Print ads can include elements like QR codes or social media handles to drive online engagement, while print materials reinforce digital campaigns by adding credibility and a tactile experience.
If you are looking for flyers printing, posters, and a variety of other custom-made physical marketing materials, look no further than Snap Print. Contact us today to find out more about our service offerings.
